What’s hot in content marketing in 2014?
In December, I was asked to contribute to NewsReach’s ‘Changing state of content marketing in 2014 infographic‘. A supplementary and more detailed blog post where I was quoted, was also published here....
View ArticleAn A-Z of B2B marketing: A stands for… Audience
How often does a marketing campaign fail to meet its objectives because of a lack of uptake by the intended audience? And how often is that because of one of these factors: 1. Audiences aren’t clearly...
View ArticleWhat B2B marketing leaders think about brand, performance, team and personal...
This post originally appeared on the BDB blog but has been edited for the Marketing Assassin site. The latest B2B Leaders report published by B2B Marketing at the end of 2013 provides some useful...
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An A-Z of B2B marketing: B stands for… Budget
I’ve selected Budget as the B in my A-Z of B2B Marketing because financial implications have a much more heightened significance in B2B than B2C. This, I think, is for a number of reasons: B2B brands...
View ArticleTen ways specialist European b2b companies are winning with content
I’m delighted to report that I’m preparing the next (of several webinars) that I’m going to be giving on the BrightTalk channel in August and September, 2014. Coming up as part of a day long content...
View ArticleTwo new b2b marketing webinars
The Marketing Assassin blog needs some love. And it’s coming. But right now, I’ve got a couple of new webinars coming up 19th and 20th November that I wanted to share with you. Webinar’s are a great...
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Your best brand storyteller? Ask the expert!
Your business might be telling an exciting, captivating and helpful story… but is the right person telling it? Successful companies already know that people buy people. In my experience,...
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New talk: Brilliant B2B Digital Marketing, MADE, Sheffield 21st October 2015
If you’ve been waiting for a B2B digital marketing focused event to come to Sheffield THIS IS IT! I’m bringing an updated and super practical Brilliant B2B Digital Marketing presentation to approx....
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New talk: Bootcamp – The role of PR in digital marketing, 5th November...
Join me on the 5th November at Manchester Metropolitan University Business School, (All Saints Campus, Oxford Road) as I deliver some new content aimed at closing up the gap between PR and digital...
View ArticleNew talk: Linkedin business essentials, 2nd December, Manchester
Linkedin is a phenomenal tool for building and fuelling networks and I’ll be talking at Innov8’s Social Media Conference on 2nd December – taking the group on a whistle-stop tour of the primary...
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